Video Game Advertising: 5 Game Changing Ways To Boost Consumer Engagement

This article provides you with insights to help you market your video game advertising and create a sense of community. Visit eVULX for gamified solutions.

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If you’re looking to market your video game, it’s essential to understand what makes the perfect video game advertisement. Video game brands provide a unique form of entertainment that offer a wide range of benefits for people of all ages and interests. But in order to get them into your consumers’ hands, it’s vital that you know how to market your product effectively.



That’s where this article comes in! As we all know effective advertising helps with consumer engagement, so today we’ll go over some practical ways to incorporate Video Game Advertising online and provide some helpful tips on how to use them effectively when promoting your own products or services. 


Related Article: Top 5 Examples of Website Gamification


1. Provide Rich Imagery

The use of rich imagery can help you create a sense of wonder, excitement and suspense and fulfil all the requirements for a better impactful consumer engagement. When you want to develop a sense of community, it is also very effective in instilling a feeling that the viewer is part of something larger than themselves. Using imagery within your game advertising can also be a tool for showcasing how products can be helpful or functional in real-world situations.


2.Create Suspense and Captivate your Audience

  • Suspense

Suspense is a great way to keep the audience engaged. You can create suspense using unexpected twists and turns, characters and plotlines, or even an unexpected setting for your game.

  • Surprise ending

Reveal something about the story that’s never been seen before or give them an ending they weren’t expecting!


3.Showcase a Product’s Utility

The best way to do this is by demonstrating how the product can be used in real life. Take, for example, one of the popular game ads for the video game Doom (2016). The protagonist of this game is a space marine who goes on missions to shoot demons and aliens. You don’t see him shooting demons or aliens on screen – you see him using his technology to destroy them!


Video Game Advertising


This is just one video game advertising example of how video games are marketed concerning showcasing their utility. In other words: showing people what they can expect from playing the said game instead of simply telling them about its features/styles/etcetera.


4.Create a Sense of Community

You can also use your video games to create a sense of community around your product or brand. Create an in-game chat room, or use in-game messaging to build a community where your customers can interact with each other and you can make effective customer engagement strategies. You could even create an entire game that revolves around building a community, like the Sims! The player creates virtual people called “Sims”, places them in houses of varying sizes, and helps direct their moods and comply to their desires. Players can help them do everyday tasks, build a community in general.  

This is another way to humanize your brand and make it more accessible to consumers.

Many brands are turning towards social media as an outlet for creating this type of connection between themselves and their customers. Still, there’s something about having a digital space where players can talk to one another while they play that makes them feel like they belong somewhere — even when they are playing alone in their living room!


5. Hype and Visual Elements

To engage your audience, you need to build up hype and incorporate visual elements into your marketing campaign.

Video game marketing campaigns are becoming more popular than ever before, so there is no better time than now to get started with video game advertising.

There are many ways that you can incorporate visual elements into your marketing campaign. One way is by making sure that the visuals on your website (and other platforms) reinforce your brand identity and also create an incentive for people to click through or watch more content from you. You can also use images in ads to show off new features or products and add some flavor text around those images so that people know what they’re looking at without having to read everything there. 



Video game advertising is a powerful tool that can help you reach out to your target audience and engage them the same way as if they were playing the game itself. The key is creating an impactful campaign that showcases your product or service, ultimately driving sales for your business.

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